Rematch of the, er, month: iPhone vs. BlackBerry, round two

You like your iPhone? What do you love about your iPhone? As you may recall, ChangeWave Research did a study back in February to see how the iPhone fared among business users. The unequivocal answer? Pretty darn well. But that does not satisfy the number crunchers at ChangeWave: they want to know what it is about the iPhone and its chief rival, RIM’s BlackBerry, that users really love.

When it comes to the iPhone, people are drooling most over the integration: an iPod, Internet device, and phone all in one? That’s followed by the touchscreen interface, the device’s easy-to-use nature, Safari, and Visual Voicemail. ChangeWave couldn’t leave well enough alone, however; they also went on to quiz iPhone owners about what they don’t like about the device: the speed of AT&T’s EDGE network topped the bill there, followed by the exclusive relationship with AT&T, the lack of copy and paste, battery life, and more. That gibes with the fact that 3G is the number one wanted features for the next version of the iPhone, followed closely by third-party apps and GPS.

As for Apple’s nemesis, the BlackBerry, it’s primarily one feature that drives the so-called Crackberry addiction, and that’s email. It handily beats out size, Internet access, and the keypad for the top of the list. A number of users complained about the BlackBerry’s small keyboard making frequent typos and its poor Internet experience. While I’d agree that the iPhone’s web browsing blows away the BlackBerry’s, it’s worth noting that opinions on iPhone’s touch keyboard are often equally hit-and-miss. Perhaps we just haven’t found the best input method for mobile devices yet.

For the full details, you can hit the above link to take a look at ChangeWave’s blog post, complete with links to the PDFs that contain even more details about their study.

Category: News

Posted by Dan Moren on Apr 29 2008, 4:35 PM ET

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