iPhone users search on Google. A lot.

At this past week’s Mobile World Congress, Google’s Vic Gundotra, head of mobile operations, told the Financial Times that search traffic from iPhones was blowing away the competition—to the tune of 50 times the amount of searches coming from other mobile devices. In fact, the numbers were so out of whack that they suspected they’d made an error in interpreting the data.

No such luck: turns out that iPhone users really are Googleoholics. But that’s not really a surprise, is it? Safari’s built-in search field defaults to Google (you can switch it to Yahoo in Settings -> Safari -> Search Engine), and with the iPhone’s keyboard and lack of copy/paste, a lot of times it’s easier to type a search string in than a URL. Oh, and of course, there’s the device’s massive popularity. That probably doesn’t exactly hurt them either.

Category: Musings, News

Posted by Dan Moren on Feb 15 2008, 3:00 PM ET

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