The other two are fine, but Doug's is, er, lame. One of the greatest advancements in the history of mankind? Who wrote that?

I've going to with the DVR being the greatest invention in the world - because that way I don't have to watch ANY commercials, including these new lame iPhone commercials!

Now, if they could get a DVR on either the plane, or my iPhone, then that would be the world's GREATEST invention!

These ads are fun (feel) spontaneous and make it look like they just set up a backdrop and people off the street wandered over to talk about their iPhones.

But in reality, I think they were shot in a studio with only the final wideshot shot out on the street. The audio until the end is perfect, with no "room tone" of street noise, the black background is perfectly black and the lighting is very specific.

Methinks they hired actors, shot it in a studio and then did the endings on location. I must admit the endings and seeing what they do at the end and where they are is my favorite part.

But they are clever, fun and a different shift from the initial set of ads that came out right before the iPhone hit the market.

I like 'em, even if they are much more produced than they want you to believe.

'kito

I like them. They seem like they could be genuine stories. I have a few gee-whiz stories like that about the iphone. Of course, I've also heard a few bad stories that could be good parodies of these commercials.