A round-up of iPhone news from today’s special event

iphoneupdate.jpgIn case you weren’t following Macworld’s coverage of today’s special Apple event, you may have missed out on a few iPhone-related news items that Steve Jobs announced. The big news, of course, is Apple’s decision to drop the price of 8GB iPhone from $599 to $399. “We want to make iPhone even more affordable for even more people this holiday season. We’re on track to ship our millionth iPhone by the end of this month…and we want to put iPhones in a lot of stockings this holiday season.”

The price drop wasn’t the only piece of news related to the iPhone. Jobs also rolled out a new version of iTunes with support for one feature that iPhone users have been clamoring for: personalized ringtones. About 500,000 songs will be eligible to be made into ringtones, and it’ll cost $0.99 on top of the current price of the song. iTunes itself will have a ringtone maker built-in that will allow you to select which portion of a track you’d like to use as your ringtone, and automatically add fade-in and fade-out. Those songs that you can make into ringtones will display a little bell icon next to it in your library, and a ringtone tab will be added to iTunes, so you can choose which ones you want to sync to your iPhone.

Finally, Jobs also revealed that a software update would be coming to the iPhone later this month. The only feature he announced was the addition of an iTunes Wi-Fi Miusic Store, which was also added to the brand new iPod touch. The store will appear as a new icon on the iPhone’s home screen, and will allow you to search and buy any track from the existing store, in any of the twenty-two countries in which the iTunes Store is currently available. You’ll also be able to browse top-ten lists for the store as a whole as well as individual genres, and you can tap any track to preview it.

Apple’s also struck a deal with Starbucks to integrate the coffee chain’s music business into the Wi-Fi store. At participating Starbucks, a new icon will appear that will let you browse the currently playing and last ten songs played at that location, with the ability for you to buy any track. Starbucks CEO Howard Schultz said that they planned to roll this out to all 5800 Wi-Fi enabled stores between now and 2009, and that access to the Wi-Fi Store would be free from the iPhone.

Category: News, Software

Comments (16)

The $200 price drop might be hard for some to take, but honestly, there's no regrets. I've loved the phone from the second I bought it.

 

Leaving aside the slap in the face 'ha-ha thanks for spending an additional $200 on our product just for buying it two months too soon' news, I really want the "Contacts" application that is on the iPod touch for my iPhone. I had to look up the addresses of several contacts today and it's annoying and not intuitive to click on the phone icon first. Now that there is a seperate solution on the ipod, please roll it out to the iphone!!!!

 

Here is the email just sent to Apple. I suggest others do the same!

Steve or to whom it may concern,

As a loyal iPod owner (family has four) and a iPhone 8mg owner I am offended at the price break!

First NBC tells me that I am a crook by saying that what is on my iPod/iPhone is stolen (paraphrased) ... and now ... Steve says "f-you very much" for being willing to be leading edge and buy your new product (and switch to an inferior carrier).

So much for thinking Apple was a cut above the others!

You have just taken the "glow" off the faces of about 1 million people! Now, each time they reach for their iPhone they will think about how they got screwed by the industry design leader versus how happy they are with the device. More important, the next time that 1 million people go to spend a couple grand for an Apple product they will think twice ... that is 2 billion reasons (each worth $1.00) to do something to "right" the "wrong".

I am sure lawsuits will follow, class action I hope, and unfortunately I will be only too glad to join.

Steve, you and Apple are better than this ... step-up and show some class.

At least provide me with an explanation.

Sincerely,

Mark

 

$200 price drop on the iPhone. Thanks, Steve. I guess that's the early adopter bone-us...

 

can I hope that adding iTunes app to wifi iPod also means mobile access to podcast content? That would be huge.

 

This is one of those "I don't think like other people" moments. When the iPhone was $600, I would have bought one*, heck "I got that on me." But the service plan is $60/month, I don't got that in my budget. Now that it's $400, I still don't have $60/month in my budget.

So you see, you guys haven't been screwed. At $60/month for 2 years, this is a 10% price cut. Even smaller for more expensive plans.

*Alas, cameras are banned at work. The price reduction doesn't help me at all. Who wants to spend $60/month for something they can't use for 8 hours of the day.

 

I sorta don't get the ipod touch. I mean if you have an 8gb iphone, (which many do) why would you want a 8gb ipod touch? pretty much the samething less the phone function non? Had they had the touch replace the classic ipod with the classics storage that would have been sick! I don't know about you but I'm just going to get a 8 gig iphone. (when and if available in Canada) 8 extra gb isn't enough incentive to get the 16gb version in my opinion anyway.

 

Wow, a realization that I spent $200 more than I had to and the opportunity to pay more for a custom ringtone? Happy Holidays!

 

i was a first day adopter. At $600 or $400 its still a bargain for what you get.

 

I really don't mind the $200--I expected to pay more early.

It does make me feel like I've been taken advantage of, though, especially so soon.

However the ringtone price gouge is ridiculous. I already have paid for the rights to the song, why shouldn't I be able to record it and play 30 seconds of it on my phone? For free.

Greed, greed, greed. I'm embarrassed to be an Apple advocate. To think, five years ago I kept my school from switching to windoze singlehandedly. And now they want to bleed me for ringtones.

 

can I hope that adding iTunes app to wifi iPod also means mobile access to podcast content? That would be huge.

 

"...Greed, greed, greed. I'm embarrassed to be an Apple advocate. To think, five years ago I kept my school from switching to windoze singlehandedly. And now they want to bleed me for ringtones..."

It's not Apple that makes that money, it's the artist. Ringtones are separate royalties. Besides, $1.98 for the whole song plus the ringtone vs. $2.50 for the ringtone only *is* pretty good. And you get to pick your favorite 30 seconds :-)


-J

 

I am mystified.

Apple is NOT A CHARITY. It's a moneymaking business with shareholders. It's worth billions.

Companies drop prices all they want. They don't offer indefinite price guarantees. That's the way the world works. You pays your money, you takes your chances. Those who paid $200 more for an iPhone got the chance to have an iPhone before most people did. They made that investment for the price that came on the box. Period.

I am amazed at how much whining is going on. It's shocking. Yeah, if you had waited two months, you could've saved $200. Also if you wait till next year you could've gotten a iPhone with a 3G data connection. And if you bought a 1G iPod back in 2001, you've got to be furious at how cheap and full-featured that Nano is today.

 

Anyone who bought an iPhone in the first 60 days should have expected that the price would drop quickly. Maybe it would have been easier to swallow if it was a bit closer to the holidays and a bit smaller decrease, but give or take a month and give or take $50, you had to know this was coming.

I think where Apple dropped the ball on this was not the timing of the price reduction or the amount. It was a lack of information regarding price protection being made immediately available on the Apple and AT&T websites. This information should have been posted just as Steve Jobs was announcing the price change. Many angry posting and email messages written in the heat of the moment could have been avoided if information had been immediately available.

Apple is usually pretty customer-savvy. Let's see how they handle this matter if, indeed, there is a widely held impression that it was not properly handled to begin with.

 

I think instead of complaining about the price break... (not an iPhone user), let's everybody send an e-mail to Steve to open the iPhone to other carriers.

I don't know why people complaint about the price break... that's technology! The same happens to iMacs, Mac Books, etc...

One post talks about lawsuits... but under what grounds???

 

So the Wi-Fi store is up and running on iPod Touch at this point, but not iPhone...correct?

 

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